You will be using WordPress.org software on a third-party hosting solution (continue reading for more about third-party hosting). This means you will have full control to add plugins, which provide additional functionality to your blog that can otherwise require expensive development costs. (So this option saves you money!) You can also edit your HTML code and how the site looks so you can have a professional site that looks unique. You aren’t locked in to the theme’s design; you have complete control. This is the best strategy if you are planning to use your blog to make money or start a business. It is best for bloggers who want to build a brand and businesses that are looking to sell a product or advertise a service.